Belk Seeks Fashion Designers with Modern. Southern. Style. for 2017 Southern Designer Showcase
Winning Designs to be Sold at Belk and on belk.com in Spring 2018
By Jessica Graham (Belk) and Stacey McCray (LGA)
Fashion designers who have a deep connection to the South and want to showcase Modern. Southern. Style. can have their clothes and accessories sold at Belk and on belk.com in spring 2018 if they’re selected as winners in Belk’s fifth annual Southern Designer Showcase. Charlotte-based Belk is seeking Southern designers of women’s apparel, men’s apparel, kid’s apparel, shoes and women’s accessories to add to its existing collection of brands.
Applicants can visit belk.com/southerndesigner to submit their applications starting today through April 30, 2017. Designers must be 18 or older and currently live in the South or have a strong connection to the region. A panel of Belk executives will select a group of finalists by May 15, 2017, and invite them to present their designs at Belk headquarters in Charlotte, North Carolina, on June 29, 2017.
“We are looking for designers who truly understand Modern. Southern. Style. and can make it come to life in their designs,” said Cynthia Washburn-Nester, Belk’s vice president of trend merchandising and fashion direction. “We are proud that every year our Southern Designer Showcase gives a new group of emerging fashion designers the opportunity to design collections that our Belk customers can embrace.”
The 2017 Southern Designer Showcase winners will be announced immediately following the finalist’s presentations on June 29, 2017. Along with a cash prize, they will have their collections sold in select Belk stores and on belk.com in spring 2018.
Belk, Inc., a private department store company based in Charlotte NC, is the home of Modern. Southern. Style. located in 16 Southern states and a growing digital presence. Belk is a portfolio company of Sycamore Partners, a private equity firm based in New York. Belk and www.belk.com offer a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.
