On October 8, 2017, the Denver Theatre District (DTD) will officially launch Understudy, a first-of-its-kind arts and culture experimental space, located in the Colorado Convention Center at 890 C 14th Street, Denver, Colorado. Understudy is a 700-square-foot space for the community to explore and experience new artistic and cultural endeavors.
The DTD is funding operation of the space and will provide artist stipends of up to $5,000. Artists and creative groups will use the space free of charge.
“The Denver Theatre District is using Understudy to experiment both operationally and artistically, to determine the best way to provide artists, creative groups and the community with a free, central, immersive and innovative space for installation-based work,” said David Ehrlich, DTD executive director.
Installations will rotate through the space on a monthly basis, on average. Artist installations and programming are currently scheduled through December, including experiential activities like a fresh pop-up juice bar, a dream delivery service, a pop-up record store and an original-art-vending kiosk. Annie Geimer, David Moke, and Thadeaous Mighell are the head curators for Understudy. NINE dot ARTS, an international, award-winning curatorial firm, is a guest curator for two of the installations.
“Understudy will provide a truly unique arts engagement experience for our community and downtown visitors,” said Kent Rice, executive director, Denver Arts & Venues. “We’re excited to see the Theatre District activate this one-of-a-kind space through arts and culture in support of IMAGINE 2020, Denver’s cultural plan.”
Understudy is part of the DTD’s Terra Firma series to enliven a 16-block area of downtown Denver through interactive, immersive and experimental art and culture events and experiences. The space will be open through September 2019, with the goal to expand the concept to a larger space following this two-year time period.
“Through Understudy, the Denver Theatre District provides Convention visitors, those seeking out the space, and others passing by with a unique opportunity to engage in our space,” said John Adams, general manager of CCC. “DTD’s creative and innovative approach activates downtown in a way that infuses contagious energy throughout our city.”
The DTD encourages taking public transportation or biking to Understudy, which is located next to the RTD “Convention Center/Theatre District” light rail stop. Bike and B-cycle parking is available in front of the CCC off the 14th Street bike lane. Vehicle parking is available at meters, in local garages or on surface lots.
DTD is a private non-profit funded through a revenue share collected from corporate advertising on static and LED screens located throughout the District. Denver Arts & Venues, a DTD partner, controls the Colorado Convention Center and is offering the space for free to DTD. Additional operational support comes from partners SMG and Centerplate. For more information on the space, visit UnderstudyDenver.com or follow The Denver Theatre District on Facebook.
The Denver Theatre District (DTD) enlivens a 16-block area of downtown Denver through interactive, immersive and experimental art and culture events and experiences. It provides creatives with a downtown platform and financial support for sharing their work. The DTD is a private non-profit funded through a revenue share collected from advertising on static and LED screens located throughout the District. The Denver Theatre District invests its outdoor media revenues in cultural and art-based experiences, most of which are free to the public. This model is the first of its kind, setting an example for cities nationwide in how to leverage private revenue streams to fund public art and activity. For more information about the Denver Theatre District, visit www.denvertheatredistrict.com.
Source: Stephanie Blake, Blake Communications