Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. On May 21, 2020, UN World Day for Cultural Diversity for Dialogue and Development, Crayola launched Colors of the World crayons — 24 new specially formulated crayons — designed to mirror and represent over 40 global skin tones across the world. With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures, and ethnicities.
To ensure the new Colors of the World crayons were developed to reflect an accurate and inclusive skin tone palette, Crayola not only conducted rigorous customer testing, but also partnered with Victor Casale. Casale, formerly Chief Chemist and Managing Director, R&D of MAC cosmetics and Cofounder and Chief Innovation Officer of Cover FX and currently CEO of MOB Beauty, possesses over 30 years of experience in creating foundation colors for global skin tones.
For more than eight months, Crayola’s Research & Development and Marketing Teams collaborated with Casale to bring the Colors of the World crayons to life, modeling his scientific process for developing inclusive foundation shades. Together, Casale and Crayola systematically created crayon colors that step down from light to deep shades across rose, almond and golden undertones, resulting in a 24 global shade palette that authentically reflects the full spectrum of human complexions.
The crayon packs feature side panels that serve as color references and each crayon is wrapped in a gradient skin tone label with the color name in English, Spanish, and French, and purposefully has a realistic color name — such as Light Golden, Deep Almond and Medium Deep Rose — all to help kids easily find the shade they identify as their own.
Crayola Colors of the World crayons come in a 24 and 32-count pack and will begin to hit shelves in July 2020.
- The 32-count crayon pack, sold exclusively at Walmart and comprised of the 24 new colors plus four hair and four eye color, is available for pre-order via this link on Walmart.com.
- For the 24-count crayon pack, customers may submit their email via this link on Crayola.com to be alerted on product availability.
Crayola LLC, based in Easton, Pennsylvania and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Visit www.crayola.com.
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Ed. Note: In the 32-pack shown below, circles on the top of the packaging show the skin tones, eye and hair colors of the Crayola crayons included in the pack. (Click image below to enlarge.)
Source: Crayola
