mitú Challenge Designed to Encourage Voting

mitú Launched the “Take Action. Commit Others.” (T.A.C.O.) Challenge — A Voter Registration Initiative Targeting Latino Millennials

Released by Kelly Olisky and Thomas Piland,

mitú, the largest digital media brand for Latino millennials, in partnership with the top civic empowerment groups in America, launches the T.A.C.O. Challenge (Take Action. Commit Others).  This is a nationwide social campaign dedicated to registering one million Latino millennials to vote by October 8, 2016.

Latino millennials account for 44% of eligible Hispanic voters, yet only 38% of Latino millennials voted in 2012. mitú aims to change that with this nationwide digital and grass roots movement.  mitú enlisted the most prominent voter organizations to join in this groundbreaking civic engagement campaign along with celebrities, musicians, athletes and social influencers.

“We will use mitú’s massive social reach through its video content to engage and inspire Latino millennials to have a say in how our country will be run and encourage them to get out and vote. We are excited that so many celebrities and social influencers have joined our T.A.C.O. Challenge by agreeing to take action and commit others to vote,” said Beatriz Acevedo, President and Co-founder of mitú.

The T.A.C.O Challenge asks Latino millennials to encourage their social network to register to vote. Participants can spread the word and challenge others to join in through Instagram or Twitter using #TACOchallenge and by tagging @wearemitu.

Once the challenge is accepted people can register to vote through the voter registration site, or by downloading the free Latinos Vote mobile app.  The app is available for iOS and Android operating systems.

Danny Trejo, Eugenio Derbez, Russell Simmons, Magic Johnson, Aloe Blacc, Jazmin V., Tatyana AliMarco Antonio Regil, are among the notables that have accepted the challenge and will support via social media.

In conjunction with the social initiative, mitú is taking the T.A.C.O. Challenge to the streets with the T.A.C.O. Tour. The Tour will kick off in Los Angeles at La Plaza de Cultura y Artes on May 7, 2016.  In addition to California, other target states include Texas, Colorado, Florida, Nevada, Ohio, and North Carolina. These special events will feature live performances, food and voter registration booths. Los Angeles Mayor Eric Garcetti is a supporter of this movement and will be onsite helping to get voters registered.

“Civic engagement is at the heart of our democracy,” said Los Angeles Mayor Eric Garcetti. “That’s why my Step Forward LA initiative works with thousands of legal permanent residents to introduce and complete the naturalization process. When immigrants become part of our civic discourse — when they can vote, earn better wages, and pursue higher education — it lifts up our entire community. Today, we join mitú’s T.A.C.O. challenge to promote voter registration among millennials across the country, because when we vote, we impact who leads our country and how it is run.”

Other expected event guests include Rosario Dawson, Richard Cabral, Diego Boneta, Nick GonzalezJackie Cruz, Efren Ramirez, Chef Marcela Valladolid, La Santa Cecilia, Maya Jupiter, Kat Dahlia, Eric Ochoa “SUPEReeeGO”, Luan Palomera, Yulema Ramirez and more TBA.

Rosario Dawson is excited to join the movement and attend the event. “Latino millennials are the face of the new American majority. Together, we have a responsibility to transform our democracy and ensure that every person has a voice in the political process,” said Dawson. “That’s why I’m proud to be a part of a historic effort to register and activate 1 million Latino millennials. This election will be decided by us, all of us, and we must do everything in our power to ensure that we create the kind of future that we know is indeed possible,” she continued.

mitú is emerging as the voice of young Latinos in the US and worldwide. As the fastest growing digital media brand with the highest engagement rate amongst young Latinos, mitú is focused on creating culturally relevant content and experiences for today’s Latino youth culture.

For more information, visit

Ed. Note: As information on the North Carolina and Colorado events becomes available, we plan to add it here.

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About Kay Whatley 2309 Articles
Kay Whatley serves as Editor and Reporter with The Grey Area News. Kay is a published author with over 20 years of experience in the publishing industry. Kay Whatley is wife to Frank Whatley, founder of The Grey Area™ newspaper and The Grey Area News online news website.