Considered one of the most notable entrepreneurs in America today, Harrington is the renowned inventor of the infomercial, and he is more recently known for his role as an original shark in ABC’s “Shark Tank.” As part of the agreement with Cornerstone Botanicals, Harrington will be personally appearing in a commercial spot to deliver a customized product introduction for the company’s CBD products.
The As Seen On TV campaign for Cornerstone Botanicals will include a 60-second DRTV commercial spot to be aired 300 times within 10 selected regions and selected networks, a 15-second promotional video to be used for digital and social media purposes, a featured placement on the website for 12 months, complete licensing rights to the commercial spot and promotional video, and permission to use the world-famous As Seen On TV logo on all Cornerstone Botanicals CBD products.
The media campaign is set to launch in the spring of 2019.
Based in Fort Collins, Colorado, Cornerstone Botanicals came to fruition when CEO Wendee Brungardt began experiencing health issues roughly three years ago and began searching for natural solutions when her prescribed medications were not providing relief. This is when she came upon CBD, performed extensive research, and tried it for herself.
After discovering the potential benefits that CBD could provide to people suffering from a variety of health conditions, the Brungardt family partnered with local Colorado hemp farmers and began their own CBD company, using only USDA-certified organic hemp in their health and beauty products.
To learn more, visit cornerstonebotanicals.com.
Source: Cornerstone Botanicals