KFC announced their Fried Chicken-Scented Sunscreen and sold out quickly. So, for August 26, 2016, KFC announced that they would be giving away an additional 3,000 bottles. That was yesterday! By this morning, August 27, all of the free bottles were gone.
According to a release by Lori Eberenz, yum.com:
Because the only skin that should be extra crispy this summer is on your fried chicken, earlier this week Kentucky Fried Chicken® announced an exclusive, limited run of Extra Crispy™ fried chicken-scented sunscreen. The response from consumers was overwhelming. Initially, KFC promised 3,000 bottles to lucky consumers, but the Colonel forgot to hit the “off switch,” which resulted in more than 9,000 bottles requested in about two hours, with 5,000 of those requests in the final 10 minutes.
Demand was so great, in fact, that a few people tried to capitalize on the offer by placing their bottles at online auctions with one bottle going for more than $200. But, those who missed out on the first round now have a second chance to claim a bottle of Extra Crispy Sunscreen – without the bidding war. While supplies last, on Friday, August 26, 2016, an additional 3,000 bottles are available for free to fans who visit ExtraCrispySunscreen.com and complete the request form. The sunscreen is available only to U.S. residents, and is limited to one per household (and remember, it’s sunscreen – don’t eat it).
“We had no idea there would be such a demand for fried chicken-scented sunscreen,” said Kevin Hochman, Chief Marketing Officer for KFC U.S. “But seeing that so many Americans wanted to lounge in the sun while smelling like our hand-breaded and freshly prepared fried chicken, we decided to help them realize those dreams by making more Extra Crispy Sunscreen available.”
In addition to the chicken-scented sunscreen, KFC is also planning to release a sponsored Snapchat Lens on Saturday, August 27, 2016 that allows KFC fans to Colonel-ize themselves — adding glasses, bowtie, goatee, age spots, and all — in their Snapchat photos.
To activate Lenses, Snapchatters press and hold on their faces. Some Lenses include prompts like “raise your eyebrows” to trigger an animation, adding a fun twist to the experience. When a Snapchatter is finished playing, it’s easy to send Lenses to a friend or post one to your Story.
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain. There are nearly 20,000 KFC outlets in more than 125 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Kentucky. For more information, visit www.kfc.com.