Groundbreaking Immersive Movie Experience Now Open
Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, announces that Regal Gallery Place Stadium 14 will be the first theatre in the Washington, DC area to feature the 4DX experience.
CJ 4DPLEX 4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive experience that transcends the traditional cinema experience through special effects that draw moviegoers into the action. 4DX goes beyond large screen formats by adding visual, aural, olfactory and tactile dimensions to the film-viewing experience, perfectly syncing cutting-edge technology to the action onscreen.
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen.
In partnership with CJ 4DPLEX, Regal Gallery Place will be home to the immersive theatre technology that features:
- moving seats (heave, roll, and pitch)
- front and side movie screens
- water, wind, fog, rain, lightning, snow, and bubbles
- vibration and air motion
- scent releases
Effects will vary by film. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video.
Regal Gallery Place Stadium 14 is located at 701 Seventh Street Northwest, Washington, DC. The 4DX auditorium is officially open to the public with Star Wars: The Last Jedi and Jumanji. Gallery Place is the tenth theatre in the United States to feature the 4DX technology and sixth Regal location, with several more to open in the coming years.
When purchasing tickets, be sure to check the rules. Due to the advanced seating and effects, there may be ticketing limitations. For example, a minimum height of 3-1/2 feet and minimum age of 4 years are required. Because of the potential precipitation and aerosol releases, recommendations suggest patrons dress accordingly. See the Regal Cinema audience guidelines here (image included below).
Said Rob Del Moro, Chief Technical & Theatre Operations Officer at Regal Entertainment Group:
“We are extremely excited to bring this immersive experience to the DC area. As the capital of the United States, Washington, DC was coined as the City of Magnificent Intentions by Charles Dickens. Regal’s 4DX adds to the magnificence of the movies and will be a great addition to our Gallery Place theatre. With the positive response from our guests at our LA, New York, Seattle and Orlandolocations, we have no doubt watching a movie in 4DX will soon be one of the most popular moviegoing experiences in the area.”
Said Brandon Choi, Chief Operating Officer of CJ 4DPLEX Americas:
“As our partnership with Regal Entertainment Group continues to expand, we are thrilled to be bringing 4DX to audiences in one of DC’s most popular theatres. With action and adventure films among the most popular genres worldwide to screen in this premium immersive format, we are confident that the 4DX premiere at Gallery Place will be a memorable and striking experience for all.”
You can also check out 4DX marketing videos available on YouTube here, or go straight to Introducing 4DX.
Regal Entertainment Group operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,315 screens in 561 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 30, 2017. The Company operates theatres in 48 of the top 50 US designated market areas. See the company’s website at www.REGmovies.com.
In addition to the new Washington, DC 4DX cinema, in an agreement with Cinépolis, additional 4DX theatres will open this year in Mexicali, Mexico; Cumbres Monterrey, Mexico; Coquimbo, Chile; Santiniketan, India; and three other sites in Latin America and the US.
CJ 4DPLEX, the world’s leading 4D cinema company, finished 2017 with record gross box office and attendance for 4DX, the fastest-growing premium cinema format. In the past five years, box office revenue and admissions to 4DX theatres worldwide have grown by 6x, to approximately $230 million and 19 million in 2017, respectively — up from $38 million and 2.9 million in 2012. This success has been driven by a rapidly-increasing global footprint for 4DX, and a growing number of movie titles being made available in the format.
Since 2009, more than 480 Hollywood titles have been screened in 4DX. Previous films that have screened in 4DX over the past year include King Kong, Thor: Ragnarok, Justice League and Star Wars: The Last Jedi. As of December 2017, more than 57,000 4DX seats operate in 475 auditoriums spanning 57 countries. For more information, visit www.cj4dplex.com.
Sources: Regal Entertainment Group and CJ 4DPLEX
