Rocky Mount Plans Mobile Juneteenth Announcement

2016 Juneteenth poster. Source: City of Rocky Mount NC.
2016 Juneteenth poster. Source: City of Rocky Mount NC.

City to Reveal Juneteenth Headliner and Keynote Speaker Via Mobile Marketing

Released by Tameka Kenan-Norman

The City of Rocky Mount and the Juneteenth Planning Committee are gearing up for the annual Juneteenth Community Empowerment Celebration. Scheduled for June 3-4, 2016, in Rocky Mount NC’s historic Douglas Block, this year’s Juneteenth will feature a national recording group to serve as the headliner at the celebration finale on June 4. This year, the city is using mobile/text marketing to reveal the headlining act.

“We have a number of ways in which we disseminate information to the public,” says Tameka Kenan-Norman, public affairs manager. “In addition to social media, in 2015 we implemented mobile marketing, so anyone who gets this service will not only be the first to know our Juneteenth headliner and keynote speaker, but you will also be the first to receive information about city events and initiatives.”

According to Kenan-Norman, individuals who are curious about the city’s headliner and keynote speaker should text CITYBEAT to 55469. The group will be revealed on Tuesday, April 26, 2016, at 3pm. (Message and data rates may apply.) The text will also reveal the name of Juneteenth’s keynote speaker.

“Juneteenth is about more than just entertainment, and we want attendees to recognize that,” says Greg Royal, chair of the Juneteenth Planning Committee. “Juneteenth is the oldest known celebration recognizing the end of slavery, and the commemoration of that event has taken place since the 19th century. So, during Juneteenth, we also provide information about why this celebration is so significant.”

Rocky Mount’s Juneteenth celebration will also include live jazz music from 7pm to 10pm on June 3.

Gospel music, acrobats, a bike rodeo and more will be the highlight on June 4 from 11:30am to 8pm.

More information, including vendor forms, is online at

Vendor applications are due by May 1, 2016, so time is limited.

Rocky Mount NC is a city in Eastern North Carolina, split across both Nash and Edgecombe counties. The Rocky Mount NC Metropolitan Statistical Area includes approximately 200,000 residents.

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Kay Whatley serves as Editor and Reporter with The Grey Area News. Kay is a published author with over 20 years of experience in the publishing industry. Kay Whatley is wife to Frank Whatley, founder of The Grey Area™ newspaper and The Grey Area News online news website.